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The Transatlantic Trade and Investment Partnership (TTIP): What are the challenges and the opportunities for my business?

The Transatlantic Trade and Investment Partnership (TTIP): What are the challenges and the opportunities for my business?

In her opening remarks, the Deputy Chief of Mission at the U.S. Embassy in Paris discussed the significance of common values, democracy, and free economic exchange in reaching a TTIP agreement. The President of AmCham Alsace Lorraine then spotlighted the chief aspirations for TTIP: creating new sources for growth and employment. Following up on the theme of job creation, the Associate Director of the Atlantic Council introduced a new research report focusing on the role of SMEs in driving economic growth. Launching panel one, the Coordinator for TTIP at the U.S. Department of State discussed the productive role to be played by government in helping entrepreneurs and SMEs create, manufacture, and distribute their products. Wojciech Sopinski noted that governments have a duty to help SMEs by encouraging exports, whether it is at the national or local level. The Managing Director of AmCham Germany then discussed how both the U.S. and EU can act as role models for one another while Lawrence Lemoine expressed how simplified regulation and transparency can benefit businesses small and large. Concluding the panel, the Deputy Director of ADIRA (Alsace) explained how regions can capitalize on transatlantic cooperation to spur growth and prosperity. In panel two, business leaders and entrepreneurs used practical examples to illustrate how TTIP can benefit both businesses and consumers. Christian Schmurr used the exportation of escargots to explain the benefits involved in exporting to the U.S. while Winemaker Mélanie Pfister talked about the wealth of opportunities available in the U.S. market. Marie-Louise Jung, Christophe Bieber, and Marc Van Der Horst talked about how the synchronization of customs regulations and mutual recognition of standards will lower costs for businesses and consumers. In his closing remarks, the Deputy Mayor of Strasbourg in charge of Tourism, Trade, and Small Business noted that the region of Alsace and the City of Strasbourg stand to benefit enormously from TTIP. In order to foster transatlantic cooperation, the Deputy Mayor is looking forward to launching a Strasbourg style Christmas market in New York City next year! The conference came to a close with a cocktail where guests mingled while discussing the afternoon’s topics around a good glass of wine from one of our speakers, Mélanie Pfister, Winemaker at Domaine Pfister. We would like to thank all the speakers, partners and participants for making this event such a success. A special mention to our sponsors UPS and KPMG, who made it all possible.