EVENTS & CONFERENCES

  • The Paris Roadmap to Modern Marketing

    February 24 2015, 08:30 - 12:30
    Location: American Chamber of Commerce in France, 77 rue de Miromesnil, 75008

    You will learn what trends are shaping marketing in Europe from our new study, understand the key challenges and opportunities facing marketers in France today and learn how to optimise your own roadmap for modern marketing success. Get insight on the latest techniques and strategies from content marketing to digital inbound, social selling and marketing automation.

    What will you take out from this event?

    • Learn the trends and key statistics shaping modern marketing in Europe
    • Understand the core data and technology strategies to adopt in 2015
    • Learn the five critical strategies for CMOs in 2015
    • And much, much more...


    This event is by invitation only. For further information please contact us at amchamfrance@amchamfrance.org

    Agenda
     8:30 am - 9:00 am Welcome & breakfast  
     
     9:00 am - 9:10 am Introduction and Agenda
    Tamara Grunebaum, VP Partnerships, Theory
     9:10 am - 9:30 am Modern Marketing Trends and 10 steps to success
    Justin Hall, CEO, Theory
     9:30 am - 9:50 am The 5 Principles of Engagement Marketing
    Fergus Gloster, Managing Director Europe, Marketo
     9:50 am - 10:10 am CMO priorities in 2015 / CMO Practice leader
    Meta Karagianni, CMO team, Sirius Decisions
     10:10 am - 10:30 am Break and Networking buffet   
     10:30 am - 10:50 am Top Five things Virgin learned on its Modern Marketing Voyage
    Scott Wilkinson , Head of Brand, Acquisitions and Digital, Virgin Media Business
     10:50 am - 11:10 am Panel discussion - Q&A on “Starting the Modern Marketing Journey”
     11:10 am - 11:30 am Conclusion
    Tamara Grunebaum & Justin Hall, Theory
     11:40 am - 12:30 pm Buffet and Networking