• The Level of Trust in our Leaders and Institutions.

    March 26 2013, 17:30 - 19:30


    AmCham and Edelman, the world's largest public relations firm, are pleased to invite you to a private presentation of the Edelman Trust Barometer 2013.

    President and CEO Richard Edelman will detail the findings of this internationally renowned survey, presented at the World Economic Forum Annual Meeting in Davos, with a specific focus on France and the United States. 

    Launched in 2000, the annual online survey is in its largest version yet, spanning 26 markets across the globe and sampling 26,000 general population respondents, with an oversample of 5,800 informed publics. Its aim is to measure the degree of Trust and Confidence the general public places in four types of institutions: NGOs, Media, Government and Business, and in the leaders of these institutions.

    In decrypting the evolutions of all the items significant with the degree of Trust a society places in its leaders and their organizations, Mr. Edelman will reveal his vision of the new dynamic underway, replacing the traditional pyramid of authority with real-time, horizontal, constant peer-to-peer dialogue: a new "Diamond of Influence" business leaders should learn to tame and aspire to develop.