• Optimizing Online Sales for the Tourism Industry with Jay Feitlinger

    April 17 2014, 08:30 - 09:30
    Location: AmCham France - 77 rue de Miromesnil 75008, Paris
    Most American travelers today use Google to find and make reservations online when traveling to Europe. The majority of these international visitors will ultimately find and use large travel portal sites like TripAdvisor, Orbitz, and Expedia, which decrease the profits made by the service provider. However, the digital tools exist to compete effectively with these portal websites especially with repeat customers and referral opportunities.
    In his presentation, Mr. Feitlinger will discuss how hotels, restaurants and travel service providers can leverage recent changes from Google on how to drive more traffic to their site and increase the number of reservations made directly on site. He will also discuss how to create awareness and build loyalty through online word of mouth, how to use content to increase your findability, and how to build an online brand.

    THURSDAY, APRIL 17 2014
    8 :30am - 9:30am (morning presentation)
    AmCham France, 77 Rue de Miromesnil, 75008, Paris

    This is a free event to AmCham members and by invitation only to the public.

    Please RSVP to Curtis Bartosik: 06 64 24 87 6