• International marketing

    June 20 2007, 08:30 - 08:30
    Location: AmCham France

    Robert Connan, AmCham Consulting Director and Minister Counselor for Commercial Affairs at the US Embassy, will present strategies for international marketing, gained after 25 years of service in the US Foreign and Commercial Service in Saudi Arabia, South Africa, Algeria, Kuwait, Sweden, Korea, Italy, Australia, Iraq.  He will address cross-cultural as well as technical aspects of marketing US products and evaluate how to adapt strategies to globalization.  In addition, he will contrast marketing US products in France to marketing them in the countries where he has served.  Finally, he will outline how the US Commercial Service can help AmCham member companies, especially SME's, achieve their business goals.